Nordic assistant.com
Overcome language barriers, navigate Swedish business regulations, and secure profitable contracts.




We help foreign companies successfully establish themselves in the Swedish market by providing tailored solutions and local expertise.
01
Market Analysis & Strategy:
We provide in-depth market analysis to help your company understand local trends and business opportunities in Sweden.
02
Regulatory Compliance:
Our experts ensure your company meets all Swedish legal requirements, including registration with the Work Environment Authority and union agreements.
03
Business Development & Networking:
We connect you with key decision-makers and potential partners to facilitate business growth and successful market entry.


Our customers are…
Visionary CEOs – Leaders of manufacturing companies in the EU who see Sweden’s upcoming infrastructure boom as a major growth opportunity.
Ambitious Expansionists – Ready to enter the Swedish market but need expert guidance to navigate language barriers, local regulations, and business culture.
Results-Driven Decision Makers – Focused on securing profitable contracts and strategic partnerships in Sweden with minimal risk and maximum efficiency.
Compliance-Conscious Executives – Aware of Sweden’s strict labor laws, union agreements, and registration requirements but unsure how to handle them effectively.
Efficiency Seekers – Looking for a fast, cost-effective way to establish operations in Sweden without unnecessary delays, legal pitfalls, or administrative headaches.
Growth-Oriented Manufacturers – Wanting to position their company as a trusted supplier in Sweden’s booming infrastructure sector for long-term success.
They want to…
Stop losing contracts due to language barriers – Over 60% of Swedish companies prefer doing business in Swedish, and without the right local support, potential deals slip away.
Avoid costly delays and legal roadblocks – Navigating Sweden’s strict registration, labor laws, and union agreements can be complex—getting it wrong means setbacks, penalties, or missed opportunities.
Eliminate uncertainty in market entry – Expanding into Sweden shouldn’t feel like a gamble—without local expertise, finding the right contacts, meeting compliance requirements, and securing deals can be overwhelming.


Language Barriers in Business Negotiations
“Before working with this team, we struggled to get Swedish companies to take us seriously. Even though many spoke English, we could feel their hesitation, and deals kept slipping away. Having a local expert who could communicate in Swedish made all the difference. Now, we’re securing contracts with confidence, and our expansion into Sweden is moving faster than we ever expected.”
★ ★ ★ ★ ★
Registration and Compliance with Arbetsmiljöverket
“Navigating Sweden’s legal requirements felt overwhelming. We didn’t know where to start with registrations, and the requirement to have a Swedish contact person was a major roadblock. Thankfully, this team handled everything for us—now we’re fully compliant, our operations are running smoothly, and we avoided costly delays that could have set us back months.”
★ ★ ★ ★
Meeting Swedish Union and Collective Agreement Requirements
“We didn’t realize how important collective agreements were in Sweden until we started bidding for contracts and kept getting blocked. Without the right agreements in place, we simply couldn’t operate. This team guided us through the entire process, helped us secure a ‘Byggnads’ agreement, and now we’re able to work on the large-scale projects we were targeting.”
★ ★ ★ ★

Expand Your Business in Sweden with Expert Market Entry Support
✓ Seamless Setup – We handle regulations, compliance, and local requirements.
✓ Fast ROI – Connect with decision-makers and close deals efficiently.
How We Help Businesses Succeed in Sweden
game-changer
“Working with Jarl has been an absolute game-changer for our expansion into Sweden. His deep understanding of the market, combined with his ability to quickly establish meaningful business connections, has given us a strong foothold. He operates with integrity, always delivering on his promises and going above and beyond to ensure success.”
★ ★ ★ ★ ★
Pauliina Sievänen, Sales Manager at Buutti
valuable asset
“Jarl has been a key player in driving our success in Sweden. His ability to adapt, think outside the box, and push things forward with high energy makes him a truly valuable asset. If you’re looking for someone who understands B2B sales and market entry strategies, Jarl is the person to work with.”
★ ★ ★ ★ ★
Kalle Ryymin, Data, AI, and GIS Expert
his expertise
“Jarl has been instrumental in helping us navigate the complexities of the Swedish market. From overcoming language barriers to securing critical meetings, his expertise has made all the difference. His ability to get results fast, combined with his professionalism and attention to detail, sets him apart as a top-tier sales consultant.”
★ ★ ★ ★ ★
Rikard Wolff, Director – Business Development EMEA & APAC
sharp sales skills
“Jarl has played a crucial role in our market expansion, not just in Sweden but internationally. His proactive approach, sharp sales skills, and in-depth market knowledge have consistently delivered outstanding results. He has earned recognition from both clients and colleagues, and I would highly recommend him to anyone looking to grow in the Swedish market.”
★ ★ ★ ★ ★
Ville Louko, Sales Manager at Advian
FAQ (Frequently Asked Questions)
How can you help us understand and comply with Swedish business regulations?
At Nordic Assistant, we specialize in helping foreign companies navigate Sweden’s complex business regulations with confidence. Our services ensure that you fully understand and comply with all necessary legal and administrative requirements, allowing you to focus on growing your business.
Here’s how we can assist you:
- Business Registration & Compliance: We guide you through company registration with the Swedish authorities, including the Swedish Work Environment Authority (Arbetsmiljöverket) and the Swedish Tax Agency (Skatteverket).
- Local Representation: We act as your local contact person where required by Swedish law, ensuring smooth communication with regulatory bodies.
- Labor Law & Union Agreements: We help you understand Swedish labor laws, negotiate collective agreements if necessary, and ensure compliance with workplace regulations.
- Permit & Licensing Support: We assist with work permits, environmental permits, and industry-specific certifications to ensure full legal compliance.
- Ongoing Regulatory Updates: Swedish business laws and regulations evolve, and we keep you informed about any changes that may affect your operations.
By working with us, you gain a reliable partner who simplifies compliance, minimizes legal risks, and helps you establish a strong and compliant presence in Sweden.
Would you like to discuss a specific regulatory challenge you are facing?
What are the biggest challenges foreign manufacturers face when entering the Swedish market, and how do you help overcome them?
Foreign manufacturers face three major challenges when entering the Swedish market:
1. Breaking Through Language & Business Culture Barriers
Many Swedish companies prefer conducting business in Swedish, even if they speak English. This creates a barrier for foreign firms trying to establish trust and credibility.
How we help: We provide cultural and linguistic adaptation strategies, assist in Swedish-language negotiations, and ensure your approach aligns with local business norms.
2. Navigating Strict Regulatory & Compliance Requirements
Sweden has complex regulations around labor laws, work environment permits, and union agreements that must be in place before operations begin.
How we help: We act as your local representative, handling your Work Environment Authority registration, tax applications, and union negotiations so you can operate legally and smoothly.
3. Gaining Access to Decision-Makers & Securing Contracts
Unlike some markets, Sweden’s B2B landscape relies heavily on relationships and long-term trust. Cold outreach rarely leads to major deals.
How we help: We connect you directly with key stakeholders in your industry, secure high-value introductions, and follow up strategically to move deals forward.
By addressing these challenges proactively, we help foreign manufacturers avoid costly delays, win contracts faster, and establish a sustainable presence in Sweden.
Can you assist in establishing connections with key decision-makers and potential partners?
Yes, we specialize in helping foreign manufacturing companies establish valuable connections with key decision-makers and potential partners in Sweden. Our extensive network and deep understanding of the Swedish business landscape allow us to:
- Identify the Right Contacts: We research and pinpoint the most relevant decision-makers and stakeholders in your industry.
- Facilitate Direct Introductions: We arrange and manage meetings with executives, procurement managers, and other key figures who influence purchasing decisions.
- Navigate Cultural & Business Norms: We ensure your approach aligns with Swedish business etiquette, increasing trust and credibility.
- Follow-Up & Relationship Building: We support ongoing communication to strengthen relationships and help move discussions toward concrete business opportunities.
By leveraging our expertise, you can confidently expand your business in Sweden and secure the right partnerships for long-term success.
How do you differentiate from other market entry consultants in Sweden?
We stand out by offering a hands-on, results-driven approach tailored specifically for foreign manufacturing companies looking to capitalize on Sweden’s booming infrastructure market. Here’s what sets us apart:
- Industry-Specific Expertise – Unlike general market entry consultants, we specialize in the manufacturing and industrial sectors, ensuring we connect you with the right decision-makers who influence procurement and project tenders.
- Regulatory & Compliance Support – We don’t just introduce you to potential partners; we also handle critical regulatory processes, such as Work Environment Authority registration, tax applications, and union agreements, eliminating roadblocks that can delay your entry.
- Local Business Culture Insight – Over 60% of Swedish companies prefer conducting business in Swedish. We help bridge language and cultural barriers, making sure your company is positioned for success in a market that values long-term relationships and trust.
- Deal Closure Focus – We don’t just open doors; we follow up, assist in negotiations, and ensure your team has the support needed to secure contracts, not just initial meetings.
In short, we offer a full-service solution, not just market research or introductions. We actively drive your market entry so you can start generating revenue in Sweden faster.
Our Transparent Pricing Model
Our pricing is tailored to your needs, combining factors such as the number of hours, the complexity of services provided, and the level of expertise required for your specific business goals.
We offer:
- AI Jarl (€99/month): Gain insights into the Swedish business landscape through our AI-powered advisor.
- Personal Sales Strategy (€99/hour): Work directly with our experts to reach key decision-makers and close deals.
- Enterprise Market Entry (Fixed + Performance-Based Pricing): Full support for regulatory compliance, union negotiations, and business registration in Sweden.
Get in touch with us for a customized quote tailored to your unique market entry needs.
AI Jarl – Your Digital Business Guide to Sweden
€99
€99/month
Gain insights into the Swedish business landscape with our AI-powered advisor.
Learn how to navigate language, cultural, and legal challenges.
Access strategic business resources tailored for foreign companies.
Personal Sales Strategy – Direct Access to Decision-Makers
€99/h
(€99/hour)
Our expert consultants help you connect with key decision-makers in Sweden.
We handle follow-ups and ensure deals are successfully closed.
Get a customized strategy to establish your presence in the Swedish market.
Enterprise – Full Market Entry Support in Sweden
Fixed + Performance-Based Pricing
We act as your official local contact person for the Swedish Work Environment Authority.
We manage union negotiations and collective agreements.
We handle company registrations and tax authority applications.
Customized strategy to ensure a smooth and profitable market entry.